EVERY BUSINESS DECISION IS A FINANCIAL DECISION - Do you wish that your business had booming sales, substantial customer demand and rapid growth? Be careful what you wish for. Many small business owners are unprepared for success. If you fail to forecast and prepare for growth, you may be unable to bridge the ever-widening financial gap between the money coming in and the money going out. In other words, by failing to manage your cash flow, good news often turns to bad.
At the same time, your business may be suddenly pummeled by a change in the economic climate, or by a string of bad luck. If you’re not prepared with a “what if” financial plan for emergencies, even a temporary downturn can become a business-ending tailspin.
YOU CAN DO IT!
That’s why every decision you make in your business—whether it’s creating a website, investing in classified ads, or hiring an employee—has a financial impact. And each business decision affects your cash flow— the amount of money that comes in and goes out of your business. We’ll help you with your decision-making with this online primer. Throughout this guide, you’ll find case studies, examples, and expert guidance on every aspect of small business finances. You’ll see that our goal is the same as yours—to make your business financially successful.