SCORE— www.score.org—as mentors to America’s small business is proud to bring you a practical workbook to help you pursue your businessideas. Small businessesin America account for 50 percent of the private work force, which makes personal entrepreneurship a vital component of the American economy. SCORE, in cooperation with The UPS Store, presents this guide for anyone who seeks to succeed with their business idea, turning their dream into a reality. SCORE and The UPS Store share the common goal to bring useful resources to entrepreneurs. This booklet is intended to be a concise primer on how to enhance your identication of your target customer and deliver. The following pages feature practical information ranging from pre-marketing ideas and starting as a home-based entrepreneur to shipping and outsourcing areas that will let you focus on doing what you love; running your business.