It can’t be stressed enough how ecommerce sites should offer unique, useful content that is friendly to both humans and search engines. For the most part, excellently written content can help influence website visitors to complete a transaction. Plus, it also helps your website become relevant and competitive in the search engine pages for certain terms or keywords.
Because of these websites’ complex structure and the intense competition against other online retailers offering the same products, optimizing your ecommerce content better for customers doesn’t only entail fixing the body or the actual content that users can read. It also involves a lot of work in terms of structure, presentation, and keyword research. In the first place, it is the search engines that brings visitors to your site, so you have to work on making your site readable to machines as well.
Now, how can you ensure that your ecommerce site is filled with content that is helpful to both your customers and search engines?
Below are some proven ways on how you can use the precious real estate available for content on your website.
Match the users’ search intent when targeting keywords
If you sell desk phones online, keywords like “office phone” or “business phones” may seem like excellent keywords to highlight in your content since a lot of people use these as search terms every month. But you can’t easily tell the user’s real intent there. Yes, searchers might be looking to buy phone units, but they can also be looking for simple information – maybe they’re looking for a provider who can deliver business phone services or maybe they just don’t know how an office phone is supposed to look like.